A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands’ online reputations and how users phrase their questions matters more than actual environmental performance.
https://www.businessoffashion.com/articles/sustainability/can-you-trust-ai-to-tell-you-which-brands-are-sustainable/?utm_source=newsletter_daily_digest&utm_medium=email&utm_campaign=Daily_Digest_100826&cid=587aba24-4127-469f-8d2d-6bf7a31b470b&did=6a795ae63d27f69eb8c8e531549593b7&uid=4594278302512&utm_content=top_story_1_cta&utm_term=LSZO6NJJ4FEXHB74HPFE5GA4DM