2026年9月1日、SHEINが香港証券取引所についに上場した。
中国で生まれ、シンガポールに本社を置き、世界約160の市場で展開する。アクティブユーザー数は2億7300万人、世界最大級のファッションEC企業だ。
https://creator.newspicks.com/shared/articles/Sw1hIofoVkU%3D
世界2位】ついに上場。SHEINは最強アパレルなのか
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Shein Makes its Stock Market Debut
Ultra-fast fashion company Shein started trading on the Hong Kong Stock Exchange today. Once valued at about $100 billion, the company went public at closer to $27 billion. The Shein IPO has been years in the making. This morning, we’ll delve into what took so long, where the brand stands within the fashion retail landscape, and what the IPO could mean for customers. But first: what a jump agriculture export prices means for farmers.
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How sustainability fell out of fashion
Voluntary commitments made by brands to tackle climate change have largely fallen by the wayside. What happens now?
https://www.ft.com/content/b98d8921-9716-449a-a4af-96836b37a281?accessToken=zwAAAZ_6r-kgkdO5jYkhlxZEmtOkr5aDazeigQ.MEYCIQCpMgwcKfdvAvuBY9_wuBXP2roVEKm1JtAkOCjQCZqieQIhAIOWQGbRlCCFvjDak17JDa0CxbDtTaU6BM3wj45XQT91&segmentId=e95a9ae7-622c-6235-5f87-51e412b47e97&shareId=09c619d3-f9e6-4095-bc41-4221d433c564&shareType=enterprise&syn-25a6b1a6=1
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Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands’ online reputations and how users phrase their questions matters more than actual environmental performance.
https://www.businessoffashion.com/articles/sustainability/can-you-trust-ai-to-tell-you-which-brands-are-sustainable/?utm_source=newsletter_daily_digest&utm_medium=email&utm_campaign=Daily_Digest_100826&cid=587aba24-4127-469f-8d2d-6bf7a31b470b&did=6a795ae63d27f69eb8c8e531549593b7&uid=4594278302512&utm_content=top_story_1_cta&utm_term=LSZO6NJJ4FEXHB74HPFE5GA4DM
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Journey to Regeneration: Ken Pucker on Why Sustainable Fashion Keeps Failing
In this episode of Journey to Regeneration, Christopher Marquis speaks with Ken Pucker, former COO of Timberland and one of the most thoughtful critics of modern corporate sustainability. Drawing on his experience helping build Timberland into one of the earliest high-profile examples of responsible business, Pucker reflects on the evolution of sustainability over the past two decades. The conversation also explores why many mission-driven companies, including Allbirds and Everlane, struggled not because sustainability itself failed, but because of tensions between long-term purpose and growth-oriented business models shaped by venture capital and public markets. Pucker also examines the structural incentives that continue to reward overproduction, low costs, and environmental externalization across the fashion industry, while discussing the role of policy initiatives such as the New York Fashion Act in creating stronger accountability around emissions and supply chains. Throughout the episode, the discussion moves beyond simplistic “win-win” sustainability narratives to confront deeper questions about governance, capitalism, incentives, and whether current economic systems are capable of delivering the scale of transformation required for a livable future.
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It’s time to tax fast fashion
As Kenneth Pucker reports in the Harvard Business Review, “Like all industries, fashion is nested in a broader system. It is a system premised on growth. The urge to sell more and get consumers to buy more is still in the DNA of the industry.”
The fashion industry is rapacious. Production has doubled over the past 15 years and will double again by 2030 while the amount of time clothing is worn has dropped 40%. Every year, fashion uses vast amounts of earthly resources, makes between 100-150 billion garments, incinerates or landfills 87% and creates 92 millions of tons of waste.
https://www.ntxe-news.com/artman/publish/article_145439.shtml
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Is the Fashion Industry in a ‘Sustainability Retreat’ Or Not?
Whether the fashion industry is or isn’t in a so-called “sustainability retreat,” as Tufts University professor Ken Pucker first described a year ago, has been a bone of contention. What some have characterized as a much-needed reset to adapt to turbulent economic and geopolitical realities is being interpreted by others as a feckless rollback of once-vaunted, if perhaps overly confident, greenhouse gas ambitions.
https://sourcingjournal.com/sustainability/sustainability-news/fashion-industry-sustainability-retreat-climate-commitments-1234783318/
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‘2 dolls instead of 30’: Will tariffs curb America’s passion for cheap goods?
Even with high tariffs, says Ken Pucker, former chief operating officer of Timberland, an American footwear and apparel company, the economics of apparel making “continue to be overwhelmingly in favor of low-wage countries.” The U.S. lacks the skilled workforce, supplier network, and machinery to mass produce garments after decades of offshoring, he says.
https://www.csmonitor.com/Business/2025/0821/trump-tariffs-imports-consumer-culture?icid=rss
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The Fall of Forever 21 Means Fast Fashion Got Faster
“Unfortunately, I think it’s pretty compelling to buy a $7 pair of jeans if you’re not rich,” Ken Pucker, professor of practice at the Fletcher School at Tufts University and the former chief operating officer of Timberland, told me last year. “To a consumer, there’s no real functional benefit of sustainable fashion. Just perhaps a psychic benefit that they’re helping the planet.”
https://www.nytimes.com/2025/03/30/opinion/forever-21-bankrupt-fast-fashion.html
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The Emperor’s New Clothes
In this interview we take a look at the fashion industry from Pucker’s unique perspective and history as a fashion executive, university professor, writer, business advisor and counselor on fashion legislation. We examine the fashion industry’s system structure, reporting, and regulations. Today, like the fairy tale The Emperor’s New Clothes, we are in many ways being fooled about our own clothing. We are told what to believe, and we believe what we think everyone else believes. But, just like the child in the fairy tale, it’s the voices that soar above the accepting crowd that tell us the truth we need to hear.