Sustainable fashion darling Everlane just sold to Shein, the industry’s least sustainable company. What does this shocking deal say about both companies, along with the state of “sustainable” fashion?
I spoke with Ken Pucker, former Timberland COO and professor at Tufts University, one of my favorite experts on this topic. He explains why Everlane was never all that “sustainable,” why Shein would want this, and why it’s hard to be optimistic about the future of fashion.