Last month, the European Parliament set out to ban environmental claims about carbon neutrality based on carbon offsetting schemes. This has caused ripple implications for sustainability and marketing teams, especially their public-facing approach on how to reach ‘net zero’.

https://www.forbes.com/sites/amynguyen/2023/06/16/carbon-neutral-claims-under-investigation-in-greenwashing-probe/?sh=2e710bfa6431

This month, three shirts, two dresses, and a pair of shorts arrived at my door. They’re mine, but only for a month. After that, I’ll pack them in a reusable tote bag and send them to a warehouse in Pennsylvania, where they’ll be cleaned and shipped to their next (temporary) owner.

Along with more than 150,000 other people—most of them, like me, women between the ages of 25 and 35—I subscribe to Nuuly, a rental service operated by URBN, the parent company of brands including Anthropologie, Free People, and Urban Outfitters. For just shy of $100 a month, I get a regular influx of new clothing—and a chance to clear my conscience.

https://time.com/6285257/is-clothing-rental-resale-recycling-sustainable-nuuly/

• This week, Rothy’s is turning its marketing clout to support a New York State recycling bill.
• As brands look to back up sustainability marketing such moves are likely to become more common, particularly when business interests, consumer values and policy efforts align.
• Support for regulatory changes is needed for brands to deliver on their sustainability commitments, but corporate advocacy also needs to take on the issues brands create.

https://www.businessoffashion.com/articles/sustainability/rothys-bottle-bill-new-york-recycling/