Engaged citizens can organize to insist that their employers and legislators better represent their interests and those of their children and grandchildren.
https://climatevoice.org/climatevoices-featuring-ken-pucker/
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Fast fashion confronts a reckoning on sustainability under Trump tariffs
New tariffs and the potential end of a duty-free loophole bring new challenges to fashion brands, resellers and manufacturers.
The trade policy, although a “fine step,” won’t kick consumers’ addiction to low-cost, polluting polyester clothes, according to Ken Pucker, a former Timberland executive who teaches business at Dartmouth College and Tufts University. “Even with the addition of a few dollars of duty to a Shein dress, it will still cost less than half many competitors’ garments,” he said.
https://trellis.net/article/fast-fashion-confronts-a-reckoning-on-sustainability-under-trump-tariffs/?mkt_tok=MjExLU5KWS0xNjUAAAGYmTgzF-jqZWzL04iHD3P5XzrWZxaBESuRN1u_GlwIHVUwb9dAhk-35Plz1K1MrPfqaHiblWbaIozB_3DOiiHV1zMTc70mcOptONXTI10a_w
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Allbirds goes wide with ‘net-zero’ shoe hoping other footwear companies copy it
“Since the outset, Allbirds has been clear that consumers do not buy their shoes because they are sustainable,” said Ken Pucker, professor of practice with the Tufts Fletcher School. “Instead, they seek to make the most comfortable, simple and purposeful products that happen to be lower in carbon.”
https://trellis.net/article/allbirds-wants-footwear-companies-to-copy-net-zero-shoe-design/
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Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk
A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
https://www.businessoffashion.com/opinions/sustainability/europe-regulation-simplification-fashion-sustainability-threat-omnibus/
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Reasons to be cheerful: Will sustainability change for the better in 2025?
Looking for reasons to be cheerful has always been challenging for those working in sustainability, but 2025 is set to be particularly tough.
The new year follows one in which global CO2 emissions hits record levels, and warming crossed the 1.5°C threshold for the first time since records began.
https://real-economy-progress.com/reasons-to-be-cheerful-will-sustainability-change-for-the-better-in-2025/
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Take a factory tour of the $350 million fast-fashion brand making surprising sustainability gains
Reformation’s executives call themselves a walking contradiction by combining rapid creations with an industry-leading phaseout of virgin synthetics.
https://trellis.net/article/take-a-factory-tour-of-the-350-million-fast-fashion-brand-making-surprising-sustainability-gains/
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Why Fashion Isn’t Making Climate Progress and What Needs to Change
Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action
https://www.businessoffashion.com/opinions/sustainability/fashion-climate-change-commitments-emissions/
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Fast Fashion: Shop or Stop?
Fast fashion has taken over the fashion industry, but is less expensive, trendy clothing really worth the purchase? Those who say to “stop” argue fast fashion harms the environment in many ways and exploits workers in countries with lax regulations. Those who say “keep shopping” argue it’s up to shoppers to choose, as fast fashion offers affordable options, supports jobs, and boosts local economies. Now we debate: Fast Fashion: Shop or Stop?
Arguing Stop: Kenneth Pucker, Former COO of Timberland; Professor at The Fletcher School at Tufts University
Arguing Shop: Katherine Mangu-Ward, Editor-in-Chief at Reason
Emmy award-winning journalist John Donvan moderates
https://podcasts.apple.com/us/podcast/open-to-debate/id216713308?i=1000678619812
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Fashion’s carbon footprint is outpacing its climate progress
As brands and sustainability leaders descend on New York for Climate Week, we take stock of where commitments lie and what needs to happen for progress to pull ahead.
https://www.voguebusiness.com/story/sustainability/fashions-carbon-footprint-is-outpacing-its-climate-progress?uID=c079429c4c8bcfad965db9e40456b31002c73fcb7dd8cecdc470e0fcfbdde17d&utm_campaign=VB_NEWS_MEMBER_SustainabilityEdit_4_190924&utm_source=newsletter&utm_brand=vb&utm_mailing=VB_NEWS_MEMBER_SustainabilityEdit_4_190924&utm_medium=email&utm_term=VB_PaidSustainability
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As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging
‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University.
As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging