Fashion Archives - Page 2 of 6

THE MYSTERIOUS, METEORIC RISE OF SHEIN

The most remarkable thing about Shein might be how opaque it remains even as it dominates U.S. retail. Its origins in China—where most Shein items are made—should, in theory, subject the company to extra scrutiny in the United States. Yet much about Shein is still unknown. How did it so quickly take over American retail? Who runs it, and how does it offer so many products so cheaply? Over the past year, I sought answers to these questions, and what I learned was hardly reassuring.

https://www.theatlantic.com/international/archive/2024/09/shein-ceo-chris-xu-fast-fashion/679709/?utm_campaign=atlantic-daily-newsletter&utm_content=20240906&utm_source=newsletter&utm_medium=email&utm_term=The+Atlantic+Daily

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Beware Fashion’s Sustainability Retreat

Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future

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As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University.
As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

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Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen

Since December, Nike has lost about 30% of employees who worked primarily on sustainability initiatives, due to layoffs, voluntary departures or transfers to other duties. Already, the company was missing its targets for reducing emissions.

https://www.propublica.org/article/nike-layoffs-sustainability-climate-change

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Ultra-fast Fashion Rot Spreads to Amazon

Shein and competitors like Temu have grown so big that Amazon may be the only retailer that can compete with them.

And that’s exactly what it plans to do with a new discount marketplace that would allow the same suppliers who make goods for the ultra-fast fashion titans to sell their stuff through Amazon. Unbranded items would cost less than $20 each and ship directly to consumers from China in nine to eleven days, the thinking being that U.S. shoppers would wait longer than Amazon’s usual shipment speed for a lower price. The marketplace will focus on fashion, home, and other lifestyle items, and launch in the fall.

https://amyodell.substack.com/p/ultra-fast-fashion-rot-spreads-to

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Fashion’s Confounding Climate Math, Explained

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/

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How to Grow a Fashion Brand Without Trashing the Planet

Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.

https://businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/

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Conscious consuming: Sustainable fashion practices help slow climate change

Conscious consuming: Sustainable fashion practices help slow climate change

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The fashion industry primes us to reinvent ourselves every season. Don’t fall for it.

Pucker explained that the dangerous cycle of overproduction and overconsumption is coupled with complicated global supply chains that are hard to trace and make transparency tedious. And disclosure regulations are near non-existent.

He noted that when fashion companies release emissions reports, the majority of these reports include only Scope 1 and Scope 2 emissions, as characterized by the Greenhouse Gas Emissions Protocol. These emissions encompass activities like driving to work and purchasing electricity. They’re not reporting on the big stuff, which is everything else.

“(Companies) don’t want to do any of that,” Pucker said. “It costs money, it’s hard, it’s detailed, and the planet is burning.”

The fashion industry primes us to reinvent ourselves every season. Don’t fall for it.

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Why It’s So Hard to Track the Fashion Industry’s Emissions

A growing number of fashion companies are talking about substantially cutting their greenhouse gas emissions. But evaluating those efforts is tricky.

https://www.bloomberg.com/news/features/2024-05-16/is-your-favorite-fashion-brand-cutting-emissions-it-s-tricky?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcxNTg2MzMxMSwiZXhwIjoxNzE2NDY4MTExLCJhcnRpY2xlSWQiOiJTREtUQUtEV1gyUFMwMCIsImJjb25uZWN0SWQiOiJFMkUzODg2QzgzREM0NTUxOEVFM0M2MDRGN0ZBRTlGMyJ9.B64jSM_CdVSN7A39q7ZLbDr9cAb74sWGex6lDznvwLQ&sref=fnjoKOAK

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