THE MYSTERIOUS, METEORIC RISE OF SHEIN

The most remarkable thing about Shein might be how opaque it remains even as it dominates U.S. retail. Its origins in China—where most Shein items are made—should, in theory, subject the company to extra scrutiny in the United States. Yet much about Shein is still unknown. How did it so quickly take over American retail? Who runs it, and how does it offer so many products so cheaply? Over the past year, I sought answers to these questions, and what I learned was hardly reassuring.

https://www.theatlantic.com/international/archive/2024/09/shein-ceo-chris-xu-fast-fashion/679709/?utm_campaign=atlantic-daily-newsletter&utm_content=20240906&utm_source=newsletter&utm_medium=email&utm_term=The+Atlantic+Daily