verlane as we know it is all but cooked. The San Francisco–based clothing retailer, which once touted its commitment to “radical transparency” about its pricing and supply chain, has reportedly been acquired by the ultra-fast fashion brand Shein for $100 million, per a Puck report this week. For industry insiders and consumers alike, the news raised alarm bells. How can a sustainable darling of the 2010s sell out to one of the biggest polluters in the fashion industry?
https://www.gq.com/story/everlane-shein-allbirds-sustainability