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Ken Pucker

Teacher, Writer, Investor, Adjunct Professor, Advisory Director, Berkshire Partners

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  • Home
  • Articles
    • Business of Fashion
    • Harvard Business Review
    • Institutional Investor
    • Stanford Social Innovation Review
  • Media
  • Case Studies
  • Podcasts
  • TEDX
  • Why Fashion Isn’t Making Climate Progress and What Needs to Change

    Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action

    https://www.businessoffashion.com/opinions/sustainability/fashion-climate-change-commitments-emissions/

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  • Sustainability plummets as priority in 2025 for fashion brands

    Climate issues are near the bottom of the list of apparel execs’ concerns for the year ahead, according to McKinsey’s 2025 State of Fashion report. Here’s how sustainability teams can push ahead.

    https://trellis.net/article/sustainability-plummets-as-priority-in-2025-for-fashion-brands/?mkt_tok=MjExLU5KWS0xNjUAAAGXAmGp0G2GPbEnU0HyUwfGxh-bgvsnqPEt_exhawr2gKtx1wVMls7RfKdbQOmsW4KsbmMzeQyyVzKOC-uu5UtKGNYecmf3Lgod6v2Ne7UIrA

     

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  • Dark times, bright ambitions: Sustainability leaders on finding the energy to keep going

    Climate change efforts and social protections are at stake following the outcome of the US election. We asked prominent voices for change how they will keep doing the work.

     

    https://www.voguebusiness.com/story/sustainability/dark-times-bright-ambitions-sustainability-leaders-on-finding-the-energy-to-keep-going?uID=c079429c4c8bcfad965db9e40456b31002c73fcb7dd8cecdc470e0fcfbdde17d&utm_campaign=VB_NEWS_MEMBER_SustainabilityEdit_4_071124&utm_source=newsletter&utm_brand=vb&utm_mailing=VB_NEWS_MEMBER_SustainabilityEdit_4_071124&utm_medium=email&utm_term=VB_PaidSustainability

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  • Fashion’s carbon footprint is outpacing its climate progress

    As brands and sustainability leaders descend on New York for Climate Week, we take stock of where commitments lie and what needs to happen for progress to pull ahead.

    https://www.voguebusiness.com/story/sustainability/fashions-carbon-footprint-is-outpacing-its-climate-progress?uID=c079429c4c8bcfad965db9e40456b31002c73fcb7dd8cecdc470e0fcfbdde17d&utm_campaign=VB_NEWS_MEMBER_SustainabilityEdit_4_190924&utm_source=newsletter&utm_brand=vb&utm_mailing=VB_NEWS_MEMBER_SustainabilityEdit_4_190924&utm_medium=email&utm_term=VB_PaidSustainability

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  • THE MYSTERIOUS, METEORIC RISE OF SHEIN

    The most remarkable thing about Shein might be how opaque it remains even as it dominates U.S. retail. Its origins in China—where most Shein items are made—should, in theory, subject the company to extra scrutiny in the United States. Yet much about Shein is still unknown. How did it so quickly take over American retail? Who runs it, and how does it offer so many products so cheaply? Over the past year, I sought answers to these questions, and what I learned was hardly reassuring.

    https://www.theatlantic.com/international/archive/2024/09/shein-ceo-chris-xu-fast-fashion/679709/?utm_campaign=atlantic-daily-newsletter&utm_content=20240906&utm_source=newsletter&utm_medium=email&utm_term=The+Atlantic+Daily

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  • Vanguard Splits From BlackRock Over Major Climate Alliance as the Backlash to ESG Builds

    Vanguard Splits From BlackRock Over Major Climate Alliance as the Backlash to ESG Builds

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  • The Steps Fashion Must Take to Hit Its Sustainability Goals

    “A miracle has to happen to save the survival of fashion as we know it,” trend forecaster Lidewij Edelkoort wrote to me in an email this week.

    I’d asked for thoughts on what a more responsible fashion industry might look like. The responses I received reflect a kind of grim, but stubborn determination to pursue change at the end of a year in which the industry as whole has (yet again) made no meaningful progress towards stated ambitions to curb environmental impact and improve working conditions.

     

    https://www.businessoffashion.com/articles/sustainability/fashion-sustainability-degrowth-regulation-business-model/

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  • As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

    ‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University.

    As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging
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  • Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen

    Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That HappenSince December, Nike has lost about 30% of employees who worked primarily on sustainability initiatives, due to layoffs, voluntary departures or transfers to other duties. Already, the company was missing its targets for reducing emissions.

    https://www.propublica.org/article/nike-layoffs-sustainability-climate-change

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  • Climate Change is Heating Up the Global Business World

    We sat down with Kenneth Pucker, sustainability, fashion, and ESG (Environment, Sustainability, and Governance) expert and professor of the practice in the online Master of Global Business Administration (GBA) at The Fletcher School at Tufts University. We discussed how sustainability, ESG, and businesses’ bottom lines collide with the expanding global warming crisis.

    Pucker is an accomplished writer, with articles appearing in the Stanford Social Innovation Review, Institutional Investor and the Harvard Business Review. Prior to his professorship at Tufts, he worked at Timberland, serving as chief operating officer from 2000 to 2007.

    https://globalbusiness.tufts.edu/experience/resources/global-business-and-climate-change/
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Focused on the challenges and opportunities at the intersection of capitalism and natural capital. 

Experienced leader committed to results delivery in values based environments.

Specialties: Writing, teaching, leadership, mentorship, strategy, sustainability, turnarounds, consumer products, operations management

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