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Ken Pucker

Teacher, Writer, Investor, Adjunct Professor, Advisory Director, Berkshire Partners

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  • Home
  • Articles
    • Business of Fashion
    • Harvard Business Review
    • Institutional Investor
    • Stanford Social Innovation Review
  • Media
  • Case Studies
  • Podcasts
  • TEDX
  • A Critical Examination of Corporate Environmental and Social Impact Measurement and Valuation

    Can measuring and valuing the impact of business on society and the planet lead to a more environmentally and socially oriented style of capitalism? This is the main hope and assertion of corporate environmental and social impact measurement and valuation (IMV), which calls on organizations to measure their positive and negative impacts on their stakeholders and the environment and to subsequently translate them into monetary units. This curated dialog critically examines the components of this concept—environmental and social impact, its measurement, and its monetary valuation—by bringing together leading experts in the field who discuss the opportunities and risks of IMV. The purpose of this article is to place IMV under deep investigation and envision new ways that work with, complement, or replace organizations’ desire for management via quantification and financialization.

    https://journals.sagepub.com/doi/epub/10.1177/10564926251330815

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  • Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk

    A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.

    https://www.businessoffashion.com/opinions/sustainability/europe-regulation-simplification-fashion-sustainability-threat-omnibus/

     

     

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  • Why Fashion Isn’t Making Climate Progress and What Needs to Change

    Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action

    https://www.businessoffashion.com/opinions/sustainability/fashion-climate-change-commitments-emissions/

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  • Unsustainable Fashion Is Pricing Out the Conscious Consumer

    Brands that make products with little concern for environmental and social impact are benefitting from a ‘brown discount,’ undercutting industry efforts to operate more responsibly

    https://www.businessoffashion.com/opinions/sustainability/fashion-brown-discount-green-premium-shein/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_051124&utm_term=K2KYSC5OSVDMDPYV5ZCG5C3B4U&utm_content=top_story_2_title

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  • Beware Fashion’s Sustainability Retreat

    Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future

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  • Fashion’s Confounding Climate Math, Explained

    Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

    https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/

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  • Proponents and Critics of ESG Claim It Can Change Society. Both Will Be Disappointed

    Proponents and Critics of ESG Claim It Can Change Society. Both Will Be DisappointedFlooding from torrential rains recently led Vermonters to kayak through the streets of the state capital. A month later, Hawaiians were forced to flee to the ocean to avoid devastating blazes. All the while, toxic smoke from wildfires has imperiled the health of Americans across huge swaths of the country. All these alarming environmental developments hurt economic activity. Yet many political leaders seem preoccupied with banning investors from considering the impacts of the fast-changing environment on business.

    https://www.institutionalinvestor.com/article/2c3comfbca055bi96zxts/opinion/proponents-and-critics-of-esg-claim-it-can-change-society-both-will-be-disappointed

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  • How to Grow a Fashion Brand Without Trashing the Planet

    How to Grow a Fashion Brand Without Trashing the PlanetOver the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.

     

     

     

    https://businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/

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  • Why Fashion Should Have a Plastics Tax

    The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.

     

     

     

    https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro

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  • Beware the ‘Sheinification’ of Fashion

    The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability

    https://www.businessoffashion.com/opinions/sustainability/shein-fast-fashion-hm-sustainability/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_050324&utm_term=SY6SWPMZQBDD7D52PZ42I4CDEU&utm_content=top_story_2_title

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Focused on the challenges and opportunities at the intersection of capitalism and natural capital. 

Experienced leader committed to results delivery in values based environments.

Specialties: Writing, teaching, leadership, mentorship, strategy, sustainability, turnarounds, consumer products, operations management

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