Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel 
company. But based on my experience as a former executive who is now an adviser and lecturer focused on sustainability, I don’t expect many other U.S.-based companies to follow their lead.
Going forward, all of Patagonia’s profits, some US$100 million annually, will fund efforts to address climate change and advance wilderness preservation, the company announced on Sept. 14, 2022.
https://theconversation.com/why-patagonias-purpose-driven-business-model-is-unlikely-to-spread-190889